Bruce Spurr

Bruce Spurr is a leading Internet marketing strategist. After receiving a Bachelor of Science from Queen's University majoring in Engineering Physics, Bruce has spent the last decade navigating the ever-changing Internet landscape. Bruce leads the PCP Canada technology application project integration.

Living on the cutting edge of technology, education has been a key component of Bruce's services to client projects. He has given talks, seminars, workshops, and courses on a wide variety of topics to diverse groups - including the University of Ottawa, Queen's University, Algonquin College, CBC/Radio-Canada, National Arts Centre, OCRI, International Development and Research Foundation (IDRC), and presented his work at a variety of conferences. Topics have included social media, design thinking principles, writing for the web, web strategy, and e-commerce.

His first jump into the web's deep-end was in 1999 as founder SportsAvatar, an e-commerce company selling sports equipment and apparel online. The lessons learned at SportsAvatar lead to Bruce running a custom web application development business.

After several years developing websites, Bruce realized there was a missing component to his clients use of the Internet - it lacked comprehensive strategic thinking connecting web technology to the objectives and needs of the various departments - marketing, communications, HR, sales, R&D, legal, and executive decision makers. Bruce has shifted his business to focus on strategic web and social marketing consulting. In this role he educates his clients how to effectively use the Internet in their internal operations and external advertising, marketing and communications. His recent clients include the Canadian Air Force, Canadian Broadcast Corporation (CBC/Radio-Canada), Canada Council for the Arts, International Research Development Centre (IDRC), and the University of Ottawa, as well as many others.